Well, let's imagine you are in the business of supplying fresh fruit juices. They're pretty perishable things, and I don't know if you've ever experienced having a bottle...

The current business sector is teeming with industry disruptions and the customer is evolving with every passing second. The digital customers have highly volatile mindse...

At present, the Indian FMCG industry is embracing technology like never before with betting big on the power of emerging technology like mobile analytics, cloud, social e...

There is always a two-way process while expanding the sales for any FMCG company, you can either increase your customer base, i.e. horizontal growth of your brand by cove...

If you still think that 'data is the new oil,' NOW is the time to rethink this analogy. In a recent story, KPMG reimagined this analogy by proposing - data is water, and ...

Customer experience is at the heart of any successful business, and customers are at the center of every product and service. Brands are shifting their focus from just se...

Let's imagine this. A crowded, bustling city, narrow streets, vendors and shop owners calling out from each side to sell you their wares. But you make a beeline for the s...

It really excites us when we read or hear about the potential that the Indian market holds. It's said, India is still on the track to emerge as one the largest economy, e...

Let’s take a moment first to appreciate our army of field sales guys, who make sure that when we step out of our homes, to buy our household things, we get it. Even dur...

Sales Territory Management is a critical strategic tool that aims to evenly spread the workload for sales teams engaging their skills more competently to accomplish tasks...

Not just FMCGs but online retail players are also looking beyond conventional trade channels to boost revenues while gaining entry in the HoReCa segment. In the recent ye...

Friendship born around a tea/coffee machine tend to fade when people leave their jobs and no longer have an office gossip to share. While the internet has not turned the ...

Hope you are well and safe! As the lockdown is extended with greater relaxations given by the governments to indulge factories and standalone shop units in India, we had ...

Meet Rakesh Kawde: Rakesh Kawde is the VP - Sales at WeiKFiELD and is an FMCG professional with more than 24 years of in-depth experience. Currently working on the nation...

Image Source: Statista Image Source: April 2020 (COVID-19) lockdown impact Essential Goods Purchase in India These two statistical screenshots speak a thousand words for ...

As you know Coronavirus has made its way into India. Immediately lockdown was called to contain the disease. Following which schools, malls, cinemas, gyms, offices, etc w...

Hope you all are well and taking care of your friends, family and extended community. We are confident that you are taking relevant precautions during COVID -19 as per th...

COVID -19 has laid a challenging situation for business fraternity. And while this lockdown is a welcome move, our businesses still have to pass through this tough time. ...

We all have been witnessing an economic slump in India. It has adversely impacted all major sectors of India, and the retail industry is not an exception. Looking at the ...

Retail execution is being transformed with robust tools that are powered by cutting-edge technologies to create customer-centric strategies that foster brand-shopper rela...

For the past decade, Fast Moving Consumer Goods (FMCG) industry has been very active. Since the industry is volatile, all businesses aim to retain their customers by inve...

Historical overview Prior to the development of transformational mobility solutions such as a field force management app to streamline secondary sales processes, CPG manu...

“Success in sales is the result of discipline, dedication, and sacrifice.” ~ Thomas Roy Cromwell Discipline in sales is defined by the first call time, total ...

Are you still losing the retail game even though your sales team achieved their targets? Should you worry about market discipline? Quite a few companies are able to achie...

80% of Field Data Collected by Retail Companies Goes Unused for Analytics. Here’s How to Translate it into Action. In today’s competitive world, businesses are ea...

“While most companies, both international and domestic, in FMCG are aggressive, larger companies have that slight edge because they can dip into their parent’s vast r...

Sales automation often makes sales teams anxious with mandatory location tracking associated with it. This statement is often floated in numerous markets, organizations, ...

Never has there been such an exciting time in the Indian FMCG industry! With digitization and globalization driving advancements, the possibilities have become endless. ...

Field force automation software has become more relevant and effective in recent years. The tools have optimized the sales workflow by changing the way sales teams engage...

Today, we meet Gupta ji. Mr. Gupta is a business owner. He has been in the FMCG industry for the past 15 years. He sells a beverage called Gulu which is loved in most par...

Thanks to my job, I get to travel the length and breadth of this great country – India. Metros – Delhi, Kolkata, Ahmedabad, Bangalore, Mumbai, Chennai. Even s...

Are you struggling with your sales target? Well, you are not alone. 8 out of 10 managers struggles in achieving their sales target in spite of taking all the measures at ...

It is not everyday that you get a mention from Microsoft. When that happens on the 2nd day of the New Year, it is double sweet. Over the last few years, the Microsoft tea...

Hari is a 40 year old resident of the Bhogpur village district, 75 km from Kolkata. For several years, he travelled almost 20 km to find the nearest bank branch to withdr...

I consider myself very lucky. Because I get to contribute to India’s untold FMCG story. Indian media is always abuzz with the next big startup fundraise, big-ticket exi...

Each time we engage with modern-day retailers to evaluate their business requirement for an SFA solution, we face the usual volley of questions that remain their primary ...

It’s probably safe to say that if you’ve come across this article, you’re likely looking for an alternative to your current SFA app or are looking to get started on...

Upward buying trends across Indian middle-income households are unarguably driving the consumption bandwagon since an average consumer’s spending power has moved up, cr...

I went in for a meeting with a potential client a couple of days ago. As per usual, we discussed business, automation, digitization, families and lots more. When I reache...

The end of the year is a perfect time to reflect on business milestones and accomplishments and 2018 was no different at FieldAssist. Automating business processes such t...

“Of course you need all these masalas! The wife needs only the chole masala for chole, that one (pointing to a masala) is for dal, each have their own use. She’s not ...

If estimates are to be believed, NSS Consumer Expenditure Survey data indicates that India’s burgeoning middle class expanded significantly from 304.2 million to 604.3 ...

Welcome to the 2000s. Think papers, lots of papers, QR code scanning, sales reps spending hours, and hours filling in paperwork. Welcome to the past of the SFA App. Sales...

The disruptor that mobile technology is, retail businesses today are becoming more and more tech-driven that is constantly reinventing and improving to run efficiently. A...

The Chandni Chowk market in Old Delhi is one of India’s oldest and largest. Whether it is shopping for a bargain on the latest fashion trends or to savor everything fro...

The retail game is changing fast due to fundamental shifts in consumer behavior. To win the race of reaching new markets, brands are leveraging technology and expecting g...

As the Indian FMCG industry stands prepared for a new future driven by growing consumption, supportive regulation and improving infrastructure, Indian retailers at large ...

My co-founders and I – the 3 of us went tripping after a long time (5 years to be precise) together. Well, that can be interpreted as a good indicator for FieldAssi...

Amidst a lot of fervour and enthusiasm, FieldAssist recently celebrated its 8th successful year of operations in India. The Founder’s Day celebrations coincided with ou...

An FMCG sales and marketing strategy is going through a retail metamorphosis today. While leading FMCG manufacturers combine their offline GTM strategies with Digital cap...

“Organizations don’t execute unless the right people, individually and collectively, focus on the right details at the right time.” – Ram Charan, Bestselling ...

Communication inside an organization today is far more important than ever. With the recent increase in information and knowledge, it has become almost impossible for an ...

A program or software can be created by anybody, but what sets it apart is the capability coupled with maturity to understand and create one that focuses and solves real ...

There are two kinds of organizations – Product based & Services based. When we refer to creating a product, there are two kind of product development philosophies, ...

The digital landscape has been undergoing a massive transformation in the past year than it did in the past decade in the traditional and online retail space. Most FMCG o...

An effective territory beat plan is one of the most important aspects of FMCG sales and distribution management since it prevents wastage of time and effort. Clearly defi...

Salespeople are self-motivated people who are instinctively driven by a sharp desire to compete and win. They are naturally aggressive while chasing their business target...

The in-store retail execution strategy is transforming owing to severe competition and fewer resources. There is an ever-growing urge for businesses to scale up revenues ...

A very common confusion arises in the mind of solution seekers whether Sales Force Automation (SFA) and Customer Relationship Management (CRM) the same thing? If not, whi...

With the advancements in technology and adoption of big data, retail industry is learning more about its customers than ever before. Sales as a function is rapidly transf...

In a recent client interaction with Multani Pharmaceuticals Ltd, one of country’s leading and oldest manufacturers of Ayurvedic and Unani medicines, group CEO Mr Nakul ...

In the FMCG parlance, Retail Merchandising is an essential concept that contributes to the sale of products to the end costumer. Every store level follows a clear merchan...

Amidst implementation of Goods and Services Tax (GST) and demonetization, the Indian FMCG industry is managing its way through disruptions post-festive months recording h...

We recently visited one of our clients Priniti Foods, a leading snacks manufacturer in North India. Here’s the excerpt of interaction with Mr. Rajesh Garg, MD and M...

Suddenly Artificial Intelligence and Machine Learning are all over the place! Thanks to the likes of technology giants like Facebook, Google, and Apple, the concepts of A...

Sales Force Automation (SFA) has gained wide acceptance across sales organizations globally and the proliferation of mobile phones has further paved way for it. The conve...

The power of a trustful relationship between manufacturers and retailers is important for organizations as much as it is to distributors. In the never ending battle ...

This is a first of its kind interview conducted by FieldAssist with one of its esteemed customer – Anmol Industries (Previously Anmol Biscuits). We sincerely ...

The distribution structure is one of the essential elements of a complex value chain in businesses today. It is an important determinant of the future of brands. Distribu...

The organized retail sector of India has emerged as a distinct sector in the past couple of decades. In fact, the rural population of India is fast developing as a major ...

Digitization and automation has re imagined traditional sales and distribution in the FMCG sector in India. Recent business trend suggests that innovation has been a key ...

Business uncertainties and ambiguities are some of the key challenges in businesses today. Organizational leaders find themselves planning up for future contingencies in ...

Organizations are increasingly building dependencies on technology today to run their businesses efficiently. Medium and Large scale organizations owe a large part of the...

Digital technology is transforming the global business environment today by successfully capturing complex data and converting them into detailed yet meaningful insights....

Let’s face it. Complex apps are not fun to use, yet we are reluctant to trust the capabilities of the one that looks simple. We, while showcasing FieldAssist, often enc...

The good ol’ Data!! What is data? How is it generated? What is it used for? How did it help humanity? These are some questions that come to mind whenever one sees or re...