An honest brand that’s so transparent, it offers source traceability for every product Natureland Organics is a food brand that offers honest, organically grown fo...

Have you ever been inside an FMCG distributorship? One of my first visits was at a big distributor of a nationally renowned namkeens brand. For someone who loves sna...

A lot of people are confused about whether Sales Force Automation (SFA) and Customer Relationship Management (CRM) are the same things. They are not. So which one is...

The shelf is the new battleground for consumer goods manufacturers. With the advent of digital technologies, consumers are spoilt for choice and can easily compare p...

What an age to live in, isn’t it?  Where hundreds of start-ups dot the Indian FMCG landscape and unicorns are no longer rare. When you look closer, you can figure...

Harpal was getting annoyed by the minute! He had been a distributor for Eurika Foods Company for 8 years and was doing very well.  But at the moment, he was listeni...

“The company bends over backwards for these MBA type people, but what does it do for us? Nothing! They think running contests & awards is all we need... but wh...

Technology has been called the great growing engine of change. But having a technology solution that ticks all the hygiene boxes is not enough. Does the partner unde...

PWC identifies 7 crucial analytics use-cases for the Indian FMCG sector - Customer, Pricing, Markets, Sales, Business, Marketing, and Supply Chain. And all of them a...

This is the second blog in our series Why Salesman Surrenders.  One thing always leaves me wondering. Every brand spends substantial amounts of money in hiring, tra...

For every founder or a CEO of an FMCG startup or a relatively young CPG company, there will come a point when s/he will question himself (or herself), “Am I in the...

The first question a majority of us ask while looking for a field salesman is ‘Is he a good salesman?’. A common question for any manager wishing to have soaring...

Right through my childhood, I’ve seen Borosil products in my mother’s kitchen, and now my children can say the same thing about my kitchen. If it’s glassware, ...

Today, we meet Gupta Ji. Mr. Gupta is an FMCG business owner for the past 15 years, selling a beverage brand called Gulu, which is loved in most parts of north India...

Ever been on a long road trip? For me, the best part of the journey is taking pit stops in tiny villages, at the small ‘chai ki dukaan’ and digging into locally ...

The Story of Medimix, Cholayil’s flagship brand Touted to be India’s largest selling handmade soap made using 18 herbs, this 52-year-old brand had humble beginni...

“But why should it take that long?”, Shivraj asked the MIS guy impatiently. Shivraj Singh the ZSM at CoolWater, a 15-year-old soft drinks company, was sitting wi...

The Story Of Eureka Forbes Founded in 1982, Eureka Forbes Limited is a multi-product, multi-channel organization and India’s leading health and hygiene brand prese...

If you are a Founder/CEO or a Sales Head of a CPG company you already know how painful it is to get your product assortment right across all the stores. And if you h...

The Story Of Licious Owned by Delightful Gourmet Pvt Ltd, Licious was founded by Abhay Hanjura and Vivek Gupta and officially launched in October 2015.   What i...

“Good morning Sir. I’m at the store”, Swati smirked as she sent her ‘attendance selfie’ to Sumer Mathur, her manager, to show her presence at the outlet lo...

An MBA from Jamnalal Bajaj Institute of Management Studies was just the stepping stone for Mr. Kartik Raina, who then held the helm for various national and internat...

Gaurav suddenly jolted awake from a bad dream, drenched in sweat. He had dreamt that the glitchy SFA software deployed by his employer had crashed again, and the lea...

Africa - The Rise of the Lions With the consumer expenditure expectations to cross $2 trillion by 2025, Africa now ranks among the fastest-growing consumer markets i...

Call it one of the best perks of being a hands-on CEO, but I get to travel the length and breadth of this great country – India. Big cities have a modern vibe, sma...

Atomberg’s Story In 2015, two IIT-Mumbai graduates decided to use their wealth of expertise to build meaningful, scalable, and impactful products for every Indian ...

Shiva Kumar was very annoyed.  This was the 3rd time in this year that his SOs had received incorrect reimbursement of Travel allowance from the finance team, and t...

The rich heritage of Haldiram’s: How it all started  Started as a small namkeen shop in Bikaner over 80 years ago, Haldiram’s is India’s leading manufacturer ...

Starting as a pencil and stationery brand in 1975, DOMS has evolved into an industry giant and lives rightfully to its slogan - SHARP MINDS! The brand has diversifie...

Salespeople are an amazing tribe, instinctively driven by a sharp desire to compete and win. They are naturally aggressive and intrinsically motivated to hustle, cha...

In the last couple of months, the FMCG industry has bounced back to face the 2nd half of 2021 with renewed vigor. India saw new product categories emerge and explore...

One of the things I observed during the pandemic was the number of new brands I saw at the local Kirana stores near me; It was like the pandemic had actually spurred...

In a freewheeling discussion with the students and faculty of SOIL Institute, our CEO, Paramdeep Singh spoke about how FieldAssist was a pioneer in Sales Automation ...

A McKinsey & Company article declares that “ Unlocking sales-force productivity is one of the surest ways to make a breakthrough on revenue growth, but this is...

Everest story Everest Spices is an Indian manufacturer, distributor, and exporter of ground spices and spice mixtures under the brand name Everest.   The Hurdle...

If you break it down to brass tacks,  an FMCG company’s success can be gauged by the speed with which it reads the market, places the right inventory with its dis...

When we introduced our SFA products to the FMCG Industry, its initial perception of automation and taking everything digital was different. Listen Audio Version: htt...

Let me take a moment to appreciate my clients. Trust me, as a Customer Success Lead, I breathe, sleep and dream of what my customers want and what I can do for them....

With the largest market share in India’s organized sector and an unparalleled grooming lineage, Vega Industries Pvt. Ltd. is a pioneer in at-home styling products....

About Veeba Veeba is one of the leading Condiments & Sauce companies offering the tastiest and the highest quality products in India. Veeba wanted to provide Qua...

From brushing our teeth in the morning to sanitizing our home environment to making our favourite dishes for dinner, we are constantly surrounded by an orbit of FMCG...

I just could not sleep that night. Tossing and turning over and over again, I could only see that hamper flashing in front of my eyes. I was sorely regretting not bu...

Danone’s story : Danone India, a leading multi-local food and beverage company, was looking to offer nutritious and balanced food products that taste good and deli...

Know how Indian SMBs are using automation to increase the market reach: From being a land of a thousand villages and as many farmers, India is a natural incubator fo...

Coolberg’s Story Launched in 2016 as India’s first crafted zero-alcohol beer brand, Coolberg aims at Millennials and teetotallers to offer a category-busting por...

The Union Budget tabled by the Hon'ble Finance Minister of India earned a lot of appreciation from the major sectors across the nation for its direct addressing of t...

The modern sales landscape is highly volatile and lack of visibility across the supply chains and consumer trends only makes it worse. Having an arsenal of digitally...

Well, let's imagine you are in the business of supplying fresh fruit juices. They're pretty perishable things, and I don't know if you've ever experienced having a b...

The current business sector is teeming with industry disruptions and the customer is evolving with every passing second. The digital customers have highly volatile m...

At present, the Indian FMCG industry is embracing technology like never before with betting big on the power of emerging technology like mobile analytics, cloud, soc...

What makes Bisleri stand apart? With a legacy of over 50 years, Bisleri is one of the most trusted brands in India and the market leader in packaged drinking mineral...

There is always a two-way process while expanding the sales for any FMCG company, you can either increase your customer base, i.e. horizontal growth of your brand by...

If you still think that 'data is the new oil,' NOW is the time to rethink this analogy. In a recent story, KPMG reimagined this analogy by proposing - data is water,...

Customer experience is at the heart of any successful business, and customers are at the center of every product and service. Brands are shifting their focus from ju...

Let's imagine this. A crowded, bustling city, narrow streets, vendors and shop owners calling out from each side to sell you their wares. But you make a beeline for ...

It really excites us to read that despite the setback in 2020, India is expected to be on track to emerge as one the largest economies, translating into a GDP of $5....

Let’s take a moment first to appreciate our army of field sales guys, who make sure that when we step out of our homes, to buy our household things, we get it. Eve...

Quite often one can find senior sales leaders spending significant business time trying to answer questions such as: Are we spending enough time at each store to und...

When we go meet customers or attend networking events or conferences, the one question that gets tossed up a 100% of the time is this.  “Can we monitor our salesp...

Not just FMCGs but online retail players are also looking beyond conventional trade channels to boost revenues while gaining entry in the HoReCa segment. In the rece...

Friendship born around a tea/coffee machine tend to fade when people leave their jobs and no longer have an office gossip to share. While the internet has not turned...

Hope you are well and safe! As the lockdown is extended with greater relaxations given by the governments to indulge factories and standalone shop units in India, we...

Meet Rakesh Kawde: Rakesh Kawde is the VP - Sales at WeiKFiELD and is an FMCG professional with more than 24 years of in-depth experience. Currently working on the n...

Image Source: Statista Image Source: April 2020 (COVID-19) lockdown impact Essential Goods Purchase in India These two statistical screenshots speak a thousand words...

As you know Coronavirus has made its way into India. Immediately lockdown was called to contain the disease. Following which schools, malls, cinemas, gyms, offices, ...

Hope you all are well and taking care of your friends, family and extended community. We are confident that you are taking relevant precautions during COVID -19 as p...

The Second wave of COVID -19 has again laid a challenging situation for business fraternity. And while this lockdown is a welcome move, our businesses still have to ...

We all have been witnessing an economic slump in India. It has adversely impacted all major sectors of India, and the retail industry is not an exception. Looking at...

Retail execution is being transformed with robust tools that are powered by cutting-edge technologies to create customer-centric strategies that foster brand-shopper...

For the past decade, Fast Moving Consumer Goods (FMCG) industry has been very active. Since the industry is volatile, all businesses aim to retain their customers by...

Historical overview Prior to the development of transformational mobility solutions such as a field force management app to streamline secondary sales processes, CPG...

“Success in sales is the result of discipline, dedication, and sacrifice.” ~ Thomas Roy Cromwell Discipline in sales is defined by the first call time, t...

Are you still losing the retail game even though your sales team achieved their targets? Should you worry about market discipline? Quite a few companies are able to ...

80% of Field Data Collected by Retail Companies Goes Unused for Analytics. Here’s How to Translate it into Action. In today’s competitive world, businesses a...

“While most companies, both international and domestic, in FMCG are aggressive, larger companies have that slight edge because they can dip into their parent’s v...

Never has there been such an exciting time in the Indian FMCG industry! With digitization and globalization driving advancements, the possibilities have become endle...

Field force automation software has become more relevant and effective in recent years. The tools have optimized the sales workflow by changing the way sales teams e...

Thanks to my job, I get to travel the length and breadth of this great country – India. Metros – Delhi, Kolkata, Ahmedabad, Bangalore, Mumbai, Chennai. E...

As a Sales Director, do you constantly struggle with reaching your sales targets? Well, you are not alone. 8 out of 10 Heads of Sales face challenges in achieving th...

It is not everyday that you get a mention from Microsoft. When that happens on the 2nd day of the New Year, it is double sweet. Over the last few years, the Microsof...

Hari is a 40 year old resident of the Bhogpur village district, 75 km from Kolkata. For several years, he travelled almost 20 km to find the nearest bank branch to w...

I consider myself very lucky. Because I get to contribute to India’s untold FMCG story. Indian media is always abuzz with the next big startup fundraise, big-ticke...

It’s probably safe to say that if you’ve come across this article, you’re likely looking for an alternative to your current SFA app or are looking to get start...

Upward buying trends across Indian middle-income households are unarguably driving the consumption bandwagon since an average consumer’s spending power has moved u...

I went in for a meeting with a potential client a couple of days ago. As per usual, we discussed business, automation, digitization, families and lots more. When I r...

The end of the year is a perfect time to reflect on business milestones and accomplishments and 2018 was no different at FieldAssist. Automating business processes s...

Each time we engage with modern-day retailers to evaluate their business requirement for an SFA solution, we face the usual volley of questions that remain their pri...

“Of course you need all these masalas! The wife needs only the chole masala for chole, that one (pointing to a masala) is for dal, each have their own use. She’s...

The Chandni Chowk market in Old Delhi is one of India’s oldest and largest. Whether it is shopping for a bargain on the latest fashion trends or to savor everythin...

The retail game is changing fast due to fundamental shifts in consumer behavior. To win the race of reaching new markets, brands are leveraging technology and expect...

As the Indian FMCG industry stands prepared for a new future driven by growing consumption, supportive regulation and improving infrastructure, Indian retailers at l...

My co-founders and I – the 3 of us went tripping after a long time (5 years to be precise) together. Well, that can be interpreted as a good indicator for Fiel...

Amidst a lot of fervour and enthusiasm, FieldAssist recently celebrated its 8th successful year of operations in India. The Founder’s Day celebrations coincided wi...

An FMCG sales and marketing strategy is going through a retail metamorphosis today. While leading FMCG manufacturers combine their offline GTM strategies with Digita...

“Organizations don’t execute unless the right people, individually and collectively, focus on the right details at the right time.” – Ram Charan, Bestsel...

Communication inside an organization today is far more important than ever. With the recent increase in information and knowledge, it has become almost impossible fo...

A program or software can be created by anybody, but what sets it apart is the capability coupled with maturity to understand and create one that focuses and solves ...

There are two kinds of organizations – Product based & Services based. When we refer to creating a product, there are two kind of product development philosoph...

The digital landscape has been undergoing a massive transformation in the past year than it did in the past decade in the traditional and online retail space. Most F...

An effective territory beat plan is one of the most important aspects of FMCG sales and distribution management since it prevents wastage of time and effort. Clearly...

The in-store retail execution strategy is transforming owing to severe competition and fewer resources. There is an ever-growing urge for businesses to scale up reve...

With the advancements in technology and adoption of big data, retail industry is learning more about its customers than ever before. Sales as a function is rapidly t...

In a recent client interaction with Multani Pharmaceuticals Ltd, one of country’s leading and oldest manufacturers of Ayurvedic and Unani medicines, group CEO Mr N...

In the FMCG parlance, Retail Merchandising is an essential concept that contributes to the sale of products to the end costumer. Every store level follows a clear me...

Amidst implementation of Goods and Services Tax (GST) and demonetization, the Indian FMCG industry is managing its way through disruptions post-festive months record...

We recently visited one of our clients Priniti Foods, a leading snacks manufacturer in North India. Here’s the excerpt of interaction with Mr. Rajesh Garg, MD ...

Suddenly Artificial Intelligence and Machine Learning are all over the place! Thanks to the likes of technology giants like Facebook, Google, and Apple, the concepts...

Sales Force Automation (SFA) has gained wide acceptance across sales organizations globally and the proliferation of mobile phones has further paved way for it. The ...

The power of a trustful relationship between manufacturers and retailers is important for organizations as much as it is to distributors. In the never ending ba...

This is a first-of-its-kind interview conducted by FieldAssist with one of its esteemed customers – Anmol Industries (Previously Anmol Biscuits). We sincerely th...

The distribution structure is one of the essential elements of a complex value chain in businesses today. It is an important determinant of the future of brands. Dis...

The organized retail sector of India has emerged as a distinct sector in the past couple of decades. In fact, the rural population of India is fast developing as a m...

Digitization and automation has re imagined traditional sales and distribution in the FMCG sector in India. Recent business trend suggests that innovation has been a...

Business uncertainties and ambiguities are some of the key challenges in businesses today. Organizational leaders find themselves planning up for future contingencie...

Organizations are increasingly building dependencies on technology today to run their businesses efficiently. Medium and Large scale organizations owe a large part o...

Digital technology is transforming the global business environment today by successfully capturing complex data and converting them into detailed yet meaningful insi...

Let’s face it. Complex apps are not fun to use, yet we are reluctant to trust the capabilities of the one that looks simple. We, while showcasing FieldAssist, ofte...

The good ol’ Data!! What is data? How is it generated? What is it used for? How did it help humanity? These are some questions that come to mind whenever one sees ...