07 May 21 Covid-19 FMCG

How can our contactless SFA help you at this time of the Pandemic?

Let me take a moment to appreciate my clients. Trust me, as a Customer Success Lead, I breathe, sleep and dream of what my customers want and what I can do for them....

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23 Apr 21 Customer Story

Vega Styles its Digital Sales Success Story

With the largest market share in India’s organized sector and an unparalleled grooming lineage, Vega Industries Pvt. Ltd. is a pioneer in at-home styling products....

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05 Apr 21 Business Lessons

5 Signs Your Sales Supply Chain is Broken

From brushing our teeth in the morning to sanitizing our home environment to making our favourite dishes for dinner, we are constantly surrounded by an orbit of FMCG...

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18 Mar 21 Business Lessons

Digital Sales Makeover: How the Beauty and Wellness Industry is going Glam with Sales Automation?

I just could not sleep that night. Tossing and turning over and over again, I could only see that hamper flashing in front of my eyes. I was sorely regretting not bu...

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25 Feb 21 Business Lessons

Is small getting BIG, with the right technology?

Know how Indian SMBs are using automation to increase the market reach: From being a land of a thousand villages and as many farmers, India is a natural incubator fo...

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09 Feb 21 Business Lessons

FMCG Sector in the Light of Union Budget 2021: What Your Business Agenda should Look Like?

The Union Budget tabled by the Hon'ble Finance Minister of India earned a lot of appreciation from the major sectors across the nation for its direct addressing of t...

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29 Jan 21 Customer Story

How Mohani Tea is Driving Growth with Emerging Trends

The modern sales landscape is highly volatile and lack of visibility across the supply chains and consumer trends only makes it worse. Having an arsenal of digitally...

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19 Jan 21 Business Lessons

Nightmares of a National Sales Manager

Well, let's imagine you are in the business of supplying fresh fruit juices. They're pretty perishable things, and I don't know if you've ever experienced having a b...

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08 Jan 21 Sales Force Automation

Sales Force Automation: What, Why, and How you can Automate your FMCG Sales?

The current business sector is teeming with industry disruptions and the customer is evolving with every passing second. The digital customers have highly volatile m...

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22 Dec 20 #thinkSFAthinkFA

13 Reasons Why? Your Current SFA is Failing

At present, the Indian FMCG industry is embracing technology like never before with betting big on the power of emerging technology like mobile analytics, cloud, soc...

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30 Nov 20 Business Lessons

6 FMCG Sales Metrics that Make the Difference | FieldAssist

There is always a two-way process while expanding the sales for any FMCG company, you can either increase your customer base, i.e. horizontal growth of your brand by...

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19 Nov 20 Data Analytics

Say ‘NO’ to Data Troubles – Look Beyond just the Numbers with Fieldassist Analytics App

If you still think that 'data is the new oil,' NOW is the time to rethink this analogy. In a recent story, KPMG reimagined this analogy by proposing - data is water,...

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28 Oct 20 FMCG Marketing

How FieldAssist Customer Success Teams Empowered FMCG Brands – The Pandemic Way!

Customer experience is at the heart of any successful business, and customers are at the center of every product and service. Brands are shifting their focus from ju...

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20 Oct 20 FMCG Marketing

How Dara Optimized his Sales Outlet Coverage using Beat-O-Meter?

Let's imagine this. A crowded, bustling city, narrow streets, vendors and shop owners calling out from each side to sell you their wares. But you make a beeline for ...

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13 Oct 20 Technology Trends

How Distribution Management System can disrupt the FMCG Industry?

It really excites us when we read or hear about the potential that the Indian market holds. It's said, India is still on the track to emerge as one the largest econo...

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28 Sep 20 FMCG Marketing

How on-Field Sales Intelligence can Empower FMCG Frontliners

Let’s take a moment first to appreciate our army of field sales guys, who make sure that when we step out of our homes, to buy our household things, we get it. Eve...

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18 Aug 20 Business Insights

How to Efficiently Manage Sales Territories in Retail Business?

Sales Territory Management is a critical strategic tool that aims to evenly spread the workload for sales teams engaging their skills more competently to accomplish ...

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20 Jul 20 Business Insights

HoReCa: Why FMCGs are Focusing on This Channel

Not just FMCGs but online retail players are also looking beyond conventional trade channels to boost revenues while gaining entry in the HoReCa segment. In the rece...

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19 Jun 20 Uncategorized

A Virtual Alumni Reunion in Times of Covid-19

Friendship born around a tea/coffee machine tend to fade when people leave their jobs and no longer have an office gossip to share. While the internet has not turned...

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06 May 20 Covid-19

Industry vs Covid -19: Discussing Common Problems, Their Solution and Future of Sales [Round Table E-Discussion]

Hope you are well and safe! As the lockdown is extended with greater relaxations given by the governments to indulge factories and standalone shop units in India, we...

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21 Apr 20 Covid-19

Reality and Future Trends of Indian FMCG amid Covid19 : An Interview with Rakesh Kawde

Meet Rakesh Kawde: Rakesh Kawde is the VP - Sales at WeiKFiELD and is an FMCG professional with more than 24 years of in-depth experience. Currently working on the n...

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Covid-19

Indian FMCG Sector Post Lockdown – Trends to Watch for

Image Source: Statista Image Source: April 2020 (COVID-19) lockdown impact Essential Goods Purchase in India These two statistical screenshots speak a thousand words...

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14 Apr 20 Covid-19

How Coronavirus will Impact the FMCG Sector of India?

As you know Coronavirus has made its way into India. Immediately lockdown was called to contain the disease. Following which schools, malls, cinemas, gyms, offices, ...

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10 Apr 20 Covid-19

Impact and Addresal of Covid -19 on Consumer Goods/FMCG Industry [Round Table E-Discussion]

Hope you all are well and taking care of your friends, family and extended community. We are confident that you are taking relevant precautions during COVID -19 as p...

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04 Apr 21 Covid-19

Work From Home During COVID -19 Lockdown

The Second wave of COVID -19 has again laid a challenging situation for business fraternity. And while this lockdown is a welcome move, our businesses still have to ...

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13 Mar 20 Business Lessons

Winning the Retail Game with Perfect Store Strategy

We all have been witnessing an economic slump in India. It has adversely impacted all major sectors of India, and the retail industry is not an exception. Looking at...

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24 Jan 20 Business Insights

How retail execution is evolving to focus on building relationships with consumers?

Retail execution is being transformed with robust tools that are powered by cutting-edge technologies to create customer-centric strategies that foster brand-shopper...

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07 Jan 20 Business Lessons

How FMCG Brands are Deploying Technology to Streamline their Distribution?

For the past decade, Fast Moving Consumer Goods (FMCG) industry has been very active. Since the industry is volatile, all businesses aim to retain their customers by...

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10 Dec 19 #thinkSFAthinkFA

Why “Secondary Sales” must Go Mobile & Deploy a Field Force Management App

Historical overview Prior to the development of transformational mobility solutions such as a field force management app to streamline secondary sales processes, CPG...

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09 Oct 19 Uncategorized

FMCG Sales: Right Way to Establish Right Discipline.

“Success in sales is the result of discipline, dedication, and sacrifice.” ~ Thomas Roy Cromwell Discipline in sales is defined by the first call time, t...

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06 Sep 19 Business Insights

The Great Market Discipline Story

Are you still losing the retail game even though your sales team achieved their targets? Should you worry about market discipline? Quite a few companies are able to ...

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25 Jun 19 Business Insights

Retail Intelligence: Don’t Sit on the data, Act.

80% of Field Data Collected by Retail Companies Goes Unused for Analytics. Here’s How to Translate it into Action. In today’s competitive world, businesses a...

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21 May 19 Business Insights

Secondary Sales Process : Large companies vs Small companies

“While most companies, both international and domestic, in FMCG are aggressive, larger companies have that slight edge because they can dip into their parent’s v...

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09 May 19 Uncategorized

Sales Force Tracker or Sales Team Enabler?

Sales automation often makes sales teams anxious with mandatory location tracking associated with it. This statement is often floated in numerous markets, organizati...

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24 Apr 19 Uncategorized

The top 6 challenges in FMCG sales process: Solved

Never has there been such an exciting time in the Indian FMCG industry! With digitization and globalization driving advancements, the possibilities have become endle...

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05 Apr 19 #thinkSFAthinkFA

How technology is revolutionizing field sales?

Field force automation software has become more relevant and effective in recent years. The tools have optimized the sales workflow by changing the way sales teams e...

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03 Apr 19 Business Insights

8 True Benefits of Sales Force Automation for Small Businesses

Today, we meet Gupta ji. Mr. Gupta is a business owner. He has been in the FMCG industry for the past 15 years. He sells a beverage called Gulu which is loved in mos...

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27 Mar 19 Business Insights

How Technology-Driven Strategy can Spur Growth and Sales Force Productivity

Thanks to my job, I get to travel the length and breadth of this great country – India. Metros – Delhi, Kolkata, Ahmedabad, Bangalore, Mumbai, Chennai. E...

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13 Mar 19 Uncategorized

How to motivate your field sales reps

Are you struggling with your sales target? Well, you are not alone. 8 out of 10 managers struggles in achieving their sales target in spite of taking all the measure...

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27 Feb 19 Uncategorized

Microsoft mentions the FieldAssist Sales force automation software

It is not everyday that you get a mention from Microsoft. When that happens on the 2nd day of the New Year, it is double sweet. Over the last few years, the Microsof...

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13 Feb 19 Business Insights

Distributor Management Software in India’s rural FMCG sector

Hari is a 40 year old resident of the Bhogpur village district, 75 km from Kolkata. For several years, he travelled almost 20 km to find the nearest bank branch to w...

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23 Jan 19 Business Insights

Do Distributors Still Resist a Distribution Management System?

I consider myself very lucky. Because I get to contribute to India’s untold FMCG story. Indian media is always abuzz with the next big startup fundraise, big-ticke...

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17 Jan 19 Business Lessons

Leverage SFA to Predict Sales

Each time we engage with modern-day retailers to evaluate their business requirement for an SFA solution, we face the usual volley of questions that remain their pri...

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09 Jan 19 #thinkSFAthinkFA

Finding the right SFA partner

It’s probably safe to say that if you’ve come across this article, you’re likely looking for an alternative to your current SFA app or are looking to get start...

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02 Jan 19 Business Insights

Indian Consumer Landscape in 2019 – Redefining Retail Strategies

Upward buying trends across Indian middle-income households are unarguably driving the consumption bandwagon since an average consumer’s spending power has moved u...

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26 Dec 18 Business Insights

Is Sales Force Automation the Way Forward for Your Business?

I went in for a meeting with a potential client a couple of days ago. As per usual, we discussed business, automation, digitization, families and lots more. When I r...

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20 Dec 18 Interviews

How we create Delightful Customer Success Stories

The end of the year is a perfect time to reflect on business milestones and accomplishments and 2018 was no different at FieldAssist. Automating business processes s...

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27 Nov 18 Sales Force Automation

The Journey of SFA in India

Welcome to the 2000s. Think papers, lots of papers, QR code scanning, sales reps spending hours, and hours filling in paperwork. Welcome to the past of the SFA App. ...

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19 Nov 18 Sales Force Automation

Sales Automation – Driving Sales Force Productivity in Indian Retail

The disruptor that mobile technology is, retail businesses today are becoming more and more tech-driven that are constantly reinventing and improving to run efficien...

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11 Dec 18 #thinkSFAthinkFA

A day in the life of a FMCG sales person

“Of course you need all these masalas! The wife needs only the chole masala for chole, that one (pointing to a masala) is for dal, each have their own use. She’s...

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05 Dec 18 #thinkSFAthinkFA

Make sure you’re getting the most out of your SFA App

If estimates are to be believed, NSS Consumer Expenditure Survey data indicates that India’s burgeoning middle class expanded significantly from 304.2 million to 6...

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12 Nov 18 Business Insights

SFA Without the Buyer?

The Chandni Chowk market in Old Delhi is one of India’s oldest and largest. Whether it is shopping for a bargain on the latest fashion trends or to savor everythin...

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02 Sep 18 Uncategorized

Sales Order App: Must-have Attributes and Features

The retail game is changing fast due to fundamental shifts in consumer behavior. To win the race of reaching new markets, brands are leveraging technology and expect...

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05 Nov 18 FMCG Marketing

The Indian Retail Promise – Creating Value for the Modern Consumer

As the Indian FMCG industry stands prepared for a new future driven by growing consumption, supportive regulation and improving infrastructure, Indian retailers at l...

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11 Oct 18 Business Lessons

Key Business Lessons from the Stok Kangri Expedition

My co-founders and I – the 3 of us went tripping after a long time (5 years to be precise) together. Well, that can be interpreted as a good indicator for Fiel...

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27 Sep 18 #thinkSFAthinkFA

Annual Extravaganza 2018

Amidst a lot of fervour and enthusiasm, FieldAssist recently celebrated its 8th successful year of operations in India. The Founder’s Day celebrations coincided wi...

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03 Sep 18 FMCG Marketing

Boosting Customer Experience through Omni-Channel Marketing

An FMCG sales and marketing strategy is going through a retail metamorphosis today. While leading FMCG manufacturers combine their offline GTM strategies with Digita...

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31 Jul 18 Business Insights

Automation Done Right!

“Organizations don’t execute unless the right people, individually and collectively, focus on the right details at the right time.” – Ram Charan, Bestsel...

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10 Jul 18 Uncategorized

Internal Communication – Lifeline of an organization

Communication inside an organization today is far more important than ever. With the recent increase in information and knowledge, it has become almost impossible fo...

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04 Jul 18 Technology Trends

Business First Approach (DDD), Agile and Scrum in a Product Startup

A program or software can be created by anybody, but what sets it apart is the capability coupled with maturity to understand and create one that focuses and solves ...

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28 May 18 Business Insights

Customer First – Key to organization’s success

There are two kinds of organizations – Product based & Services based. When we refer to creating a product, there are two kind of product development philosoph...

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02 Apr 18 Business Insights

Data Analytics and Digitization: Game-Changers in Organized Retail

The digital landscape has been undergoing a massive transformation in the past year than it did in the past decade in the traditional and online retail space. Most F...

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13 Mar 18 Tutorials

Importance of a beat plan in FMCG sales and distribution management

An effective territory beat plan is one of the most important aspects of FMCG sales and distribution management since it prevents wastage of time and effort. Clearly...

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22 Feb 18 Business Insights

5 things that Salespeople look in an effective SFA solution

Salespeople are self-motivated people who are instinctively driven by a sharp desire to compete and win. They are naturally aggressive while chasing their business t...

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22 Jan 18 Business Insights

FMCGs focus on “Sell More” capability

The in-store retail execution strategy is transforming owing to severe competition and fewer resources. There is an ever-growing urge for businesses to scale up reve...

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09 Jan 18 Technology Trends

SFA vs CRM – What does Your Organization Need?

A very common confusion arises in the mind of solution seekers whether Sales Force Automation (SFA) and Customer Relationship Management (CRM) the same thing? If not...

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11 Apr 18 Business Insights

Field Force Automation Software to Optimize Sales Force

With the advancements in technology and adoption of big data, retail industry is learning more about its customers than ever before. Sales as a function is rapidly t...

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21 Dec 17 Interviews

How a 79 years old Ayurvedic Brand is leveraging SFA?

In a recent client interaction with Multani Pharmaceuticals Ltd, one of country’s leading and oldest manufacturers of Ayurvedic and Unani medicines, group CEO Mr N...

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04 Dec 17 Business Insights

Effective Retail Merchandising

In the FMCG parlance, Retail Merchandising is an essential concept that contributes to the sale of products to the end costumer. Every store level follows a clear me...

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07 Nov 17 Business Insights

How Indian FMCG Industry is Expected to Evolve by 2020?

Amidst implementation of Goods and Services Tax (GST) and demonetization, the Indian FMCG industry is managing its way through disruptions post-festive months record...

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20 Sep 17 Business Insights

In conversation with Mr. Rajesh Garg (MD, Priniti Foods)

We recently visited one of our clients Priniti Foods, a leading snacks manufacturer in North India. Here’s the excerpt of interaction with Mr. Rajesh Garg, MD ...

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11 Aug 17 Technology Trends

Artificial Intelligence – Paving way in Indian Retail Industry

Suddenly Artificial Intelligence and Machine Learning are all over the place! Thanks to the likes of technology giants like Facebook, Google, and Apple, the concepts...

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08 Jul 17 Business Insights

Why Sales Force Automation Application is key to success in retail ?

Sales Force Automation (SFA) has gained wide acceptance across sales organizations globally and the proliferation of mobile phones has further paved way for it. The ...

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19 Jun 17 Business Insights

5 Essential ways to strengthen Manufacturer-Retailer relationships

The power of a trustful relationship between manufacturers and retailers is important for organizations as much as it is to distributors. In the never ending ba...

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30 May 17 Interviews

In conversation with Mr. Indra Jha (Asso. Manager ERP, Anmol Industries)

This is a first of its kind interview conducted by FieldAssist with one of its esteemed customer – Anmol Industries (Previously Anmol Biscuits). We since...

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15 May 17 Business Insights

Technology Driving Distribution Channels

The distribution structure is one of the essential elements of a complex value chain in businesses today. It is an important determinant of the future of brands. Dis...

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12 Apr 17 Business Insights

FMCG Distribution on Adopting the Rural Route

The organized retail sector of India has emerged as a distinct sector in the past couple of decades. In fact, the rural population of India is fast developing as a m...

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24 Mar 17 Business Insights

How FMCG industry is stepping up its digital game?

Digitization and automation has re imagined traditional sales and distribution in the FMCG sector in India. Recent business trend suggests that innovation has been a...

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21 Mar 17 Business Insights

Leverage Online Sales Force Automation to Make Better Business Choices

Business uncertainties and ambiguities are some of the key challenges in businesses today. Organizational leaders find themselves planning up for future contingencie...

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17 Mar 17 Technology Trends

Adopting Field Sales Automation in the Retail Industry

Organizations are increasingly building dependencies on technology today to run their businesses efficiently. Medium and Large scale organizations owe a large part o...

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01 Feb 17 Technology Trends

Why Mobile Sales Force Automation is Key to Your Business Strategy?

Digital technology is transforming the global business environment today by successfully capturing complex data and converting them into detailed yet meaningful insi...

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17 Jun 16 User Interface

Your App is Too Simple!

Let’s face it. Complex apps are not fun to use, yet we are reluctant to trust the capabilities of the one that looks simple. We, while showcasing FieldAssist, ofte...

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19 Feb 16 Data Analytics

A Candid Introduction to Data

The good ol’ Data!! What is data? How is it generated? What is it used for? How did it help humanity? These are some questions that come to mind whenever one sees ...

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