10 Dec 19 #thinkSFAthinkFA

Why “secondary sales” must go mobile & deploy a field force management app

Historical overview Prior to the development of transformational mobility solutions such as a field force management app to streamline secondary sales processes, CPG manufacturers were dependent on traditional methods of devising strategies and getti...

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09 Oct 19 Uncategorized

Right Way to Establish Right Discipline.

“Success in sales is the result of discipline, dedication, and sacrifice.” ~ Thomas Roy Cromwell Discipline in sales is defined by the first call time, total retailing time, no of total calls, beat coverage, outlet coverage, and journey p...

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06 Sep 19 Business Insights

The Great Market Discipline Story

Are you still losing the retail game even though your sales team achieved their targets? Should you worry about market discipline? Quite a few companies are able to achieve their targets but not able to keep up with the market discipline even with sa...

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25 Jun 19 Business Insights

Retail Intelligence: Don’t Sit on the data, Act.

80% of Field Data Collected by Retail Companies Goes Unused for Analytics. Here’s How to Translate it into Action. In today’s competitive world, businesses are eagerly investing time and money to collect more data about their sales, customers...

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21 May 19 Business Insights

Secondary Sales Process : Large companies vs Small companies

“While most companies, both international and domestic, in FMCG are aggressive, larger companies have that slight edge because they can dip into their parent’s vast resources in terms of learnings and insights. Functions such as technology and R&...

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09 May 19 Uncategorized

Sales Force Tracker or Sales Team Enabler?

Sales automation often makes sales teams anxious with mandatory location tracking associated with it. This statement is often floated in numerous markets, organizations, conferences, etc. The heavy benefits that an organization derives from sales aut...

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24 Apr 19 Uncategorized

The top 6 challenges in FMCG sales process: Solved

Never has there been such an exciting time in the Indian FMCG industry! With digitization and globalization driving advancements, the possibilities have become endless. The FMCG industry is characterized by a complex distribution network and intense...

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05 Apr 19 #thinkSFAthinkFA

How technology is revolutionizing field sales?

Field force automation software has become more relevant and effective in recent years. The tools have optimized the sales workflow by changing the way sales teams engage with retail outlets. However, many companies that implement Field force automat...

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03 Apr 19 Business Insights

8 True Benefits of Sales Force Automation for small businesses

Today, we meet Gupta ji. Mr. Gupta is a business owner. He has been in the FMCG industry for the past 15 years. He sells a beverage called Gulu which is loved in most parts of north India. Mr. Gupta has a network of distributors spanning across regio...

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27 Mar 19 Business Insights

How technology-driven strategy can spur growth and sales force productivity

Thanks to my job, I get to travel the length and breadth of this great country – India. Metros – Delhi, Kolkata, Ahmedabad, Bangalore, Mumbai, Chennai. Even smaller cities such as Nagpur, Surat, Jaipur, Cochin, Coimbatore. And then a numb...

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13 Mar 19 Uncategorized

How to motivate your field sales reps

Are you struggling with your sales target? Well, you are not alone. 8 out of 10 managers struggles in achieving their sales target in spite of taking all the measures at their disposal: giving rewards, giving incentives, streamlining process, etc. As...

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27 Feb 19 Uncategorized

Microsoft mentions the FieldAssist Sales force automation software

It is not everyday that you get a mention from Microsoft. When that happens on the 2nd day of the New Year, it is double sweet. Over the last few years, the Microsoft team has made a strong commitment to the SMB market in India, in helping the market...

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13 Feb 19 Business Insights

Distributor Management Software in India’s rural FMCG sector

Hari is a 40 year old resident of the Bhogpur village district, 75 km from Kolkata. For several years, he travelled almost 20 km to find the nearest bank branch to withdraw or deposit money. However, with the digitalised common service kendra opening...

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23 Jan 19 Business Insights

Do distributors still resist a DMS?

I consider myself very lucky. Because, I get to contribute to India’s untold FMCG story. Indian media is always abuzz with the next big startup fund raise, big ticket exits and acquisitions. But deep down all this noise, coming from India’s hinte...

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17 Jan 19 Business Lessons

Leverage SFA to predict sales

Each time we engage with modern day retailers to evaluate their business requirement for an SFA solution, we face the usual volley of questions that remain their primary challenge-set to effectively manage on-ground field forces. Visibility on second...

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09 Jan 19 #thinkSFAthinkFA

Finding the right SFA partner

It’s probably safe to say that if you’ve come across this article, you’re likely looking for an alternative to your current SFA app or are looking to get started on SFA. You’re in good company, because with the increase in technological advan...

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02 Jan 19 Business Insights

Indian Consumer Landscape in 2019 – Redefining Retail Strategies

Upward buying trends across Indian middle-income households are unarguably driving the consumption bandwagon since an average consumer’s spending power has moved up, creating higher opportunities for retail players. Our Indian consumer base is ther...

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26 Dec 18 Business Insights

Is sales force automation the way forward for your business?

I went in for a meeting with a potential client a couple of days ago. As per usual, we discussed business, automation, digitization, families and lots more. When I reached to the point where we began discussing sales force automation, I heard somethi...

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20 Dec 18 Interviews

How we create Delightful Customer Success Stories

The end of the year is a perfect time to reflect on business milestones and accomplishments and 2018 was no different at FieldAssist. Automating business processes such that customers work smarter with SFA solution and ensuring timely resolutions has...

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11 Dec 18 #thinkSFAthinkFA

A day in the life of a FMCG sales person

“Of course you need all these masalas! The wife needs only the chole masala for chole, that one (pointing to a masala) is for dal, each have their own use. She’s not compromising on her masalas”, says Manish, who’s been with Everest Spices fo...

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05 Dec 18 #thinkSFAthinkFA

Make sure you’re getting the most out of your SFA App

If estimates are to be believed, NSS Consumer Expenditure Survey data indicates that India’s burgeoning middle class expanded significantly from 304.2 million to 604.3 million between 2004-05 to 2011-12. In fact, the Indian consumption has increase...

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27 Nov 18 #thinkSFAthinkFA

Journey of the SFA App

Welcome to the 2000s. Think papers, lots of papers, QR code scanning, sales reps spending hours and hours filling in paper work. Welcome to the past of the SFA App. Sales force automation has evolved over the last few years. But how did it come to be...

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19 Nov 18 #thinkSFAthinkFA

SFA – Driving Sales Force Productivity in Indian Retail

The disruptor that mobile technology is, retail businesses today are becoming more and more tech-driven that is constantly reinventing and improving to run efficiently. A steady rise in smartphone sales has led to proliferation of mobile devices that...

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12 Nov 18 Business Insights

SFA without the buyer?

The Chandni Chowk market in Old Delhi is one of India’s oldest and largest. Whether it is shopping for a bargain on the latest fashion trends or to savor everything from a parantha to a jalebi. The Chandni chowk market not just sets the pulse of th...

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02 Sep 18 Uncategorized

Sales order app: Must-have attributes and features

The retail game is changing fast due to fundamental shifts in consumer behaviour. To win the race of reaching new markets, brands are leveraging technology and expecting growth at a higher rate. This has also led to the evolution of the scope of sale...

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05 Nov 18 FMCG Marketing

The Indian Retail Promise – Creating Value for the Modern Consumer

As the Indian FMCG industry stands prepared for a new future driven by growing consumption, supportive regulation and improving infrastructure, Indian retailers at large are delivering double digit growth rates. However, they also realize that in ord...

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11 Oct 18 Business Lessons

Key Business Lessons from the Stok Kangri Expedition

My co-founders and I – the 3 of us went tripping after a long time (5 years to be precise) together. Well, that can be interpreted as a good indicator for FieldAssist since three of us could leave the office at the same time! Our trip – The S...

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27 Sep 18 #thinkSFAthinkFA

Annual Extravaganza 2018

Amidst a lot of fervour and enthusiasm, FieldAssist recently celebrated its 8th successful year of operations in India. The Founder’s Day celebrations coincided with our Annual Meet (31st Aug – 2ndSept) that made it extra-special for the team at ...

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03 Sep 18 FMCG Marketing

Boosting Customer Experience through Omni-Channel Marketing

An FMCG sales and marketing strategy is going through a retail metamorphosis today. While leading FMCG manufacturers combine their offline GTM strategies with Digital capabilities, creating a winning Omni-channel combination is the difference that se...

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31 Jul 18 Business Insights

Automation Done Right!

“Organizations don’t execute unless the right people, individually and collectively, focus on the right details at the right time.” – Ram Charan, Bestselling Author and Global Advisor to CEOs. With technology penetration increasing every...

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10 Jul 18 Uncategorized

Internal Communication – Lifeline of an organization

Communication inside an organization today is far more important than ever. With the recent increase in information and knowledge, it has become almost impossible for an individual to achieve great success. Now when nobody possesses all the expertise...

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04 Jul 18 Technology Trends

Business First Approach (DDD), Agile and Scrum in a Product Startup

A program or software can be created by anybody, but what sets it apart is the capability coupled with maturity to understand and create one that focuses and solves real customer problems delivering a seamless experience. A successful software is not...

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28 May 18 Business Insights

Customer First – Key to organization’s success

There are two kinds of organizations – Product based & Services based. When we refer to creating a product, there are two kind of product development philosophies, one that is sales driven/customer driven and the other product driven. Is there ...

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02 May 18 Business Insights

HoReCa: Why FMCGs are focusing on this channel

Not just FMCGs but online retail players are also looking beyond conventional trade channels to boost revenues while gaining entry in the HoReCa segment. In the recent years, hospitality industry, also known as HoReCa industry is one of the fastest g...

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02 Apr 18 Business Insights

Data Analytics and Digitization: Game-changers in Organized Retail

The digital landscape has been undergoing a massive transformation in the past year than it did in the past decade in the traditional and online retail space. Most FMCG organizations in India does not lack data but the ability to link it to marketing...

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13 Mar 18 Tutorials

Importance of a beat plan in FMCG sales and distribution management

An effective territory beat plan is one of the most important aspects of FMCG sales and distribution management since it prevents wastage of time and effort. Clearly defined territories ensure there is no overlap between field executives and that the...

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22 Feb 18 Business Insights

5 things that Salespeople look in an effective SFA solution

Salespeople are self-motivated people who are instinctively driven by a sharp desire to compete and win. They are naturally aggressive while chasing their business targets and always look at closing a deal and moving on to the next. Goes without sayi...

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22 Jan 18 Business Insights

FMCGs focus on “Sell More” capability

The in-store retail execution strategy is transforming owing to severe competition and fewer resources. There is an ever-growing urge for businesses to scale up revenues at retail stores. One of the popular approaches that is rapidly gaining momentum...

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09 Jan 18 Technology Trends

SFA vs CRM – what does your organization need?

A very common confusion arises in the mind of solution seekers whether Sales Force Automation (SFA) and Customer Relationship Management (CRM) the same thing? If not, which one is actually relevant at the time of consideration to an organization? Her...

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11 Apr 18 Business Insights

Field Force Automation Software to Optimize Sales Force

With the advancements in technology and adoption of big data, retail industry is learning more about its customers than ever before. Sales as a function is rapidly transforming as it embraces technology such as field force automation software to impr...

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21 Dec 17 Interviews

How a 79 years old Ayurvedic Brand is leveraging SFA?

In a recent client interaction with Multani Pharmaceuticals Ltd, one of country’s leading and oldest manufacturers of Ayurvedic and Unani medicines, group CEO Mr Nakul Multani and Head of Sales Mr Sachin Bhalerao shared their experience with FieldA...

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04 Dec 17 Business Insights

Effective Retail Merchandising

In the FMCG parlance, Retail Merchandising is an essential concept that contributes to the sale of products to the end costumer. Every store level follows a clear merchandising strategy that aims at influencing buying decisions of its customers. It i...

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07 Nov 17 Business Insights

How Indian FMCG industry is expected to evolve by 2020?

Amidst implementation of Goods and Services Tax (GST) and demonetisation, the Indian FMCG industry is managing its way through disruptions post festive months recording a higher demand led growth. The general industry sentiment is positive and optimi...

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20 Sep 17 Business Insights

In conversation with Mr. Rajesh Garg (MD, Priniti Foods)

We recently visited one of our clients Priniti Foods, a leading snacks manufacturer in North India. Here’s the excerpt of interaction with Mr. Rajesh Garg, MD and Mr. Rajesh Kapur, Sales Head as part of our feedback session on Sales Force Auto...

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11 Aug 17 Technology Trends

Artificial Intelligence – Paving way in Indian Retail Industry

Suddenly Artificial Intelligence and Machine Learning are all over the place! Thanks to the likes of technology giants like Facebook, Google, and Apple, the concepts of AI and ML are widespread than ever before. In fact, AI and ML are often used inte...

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08 Jul 17 Business Insights

Why Sales Force Automation Application is key to success in retail ?

Sales Force Automation (SFA) has gained wide acceptance across sales organizations globally and the proliferation of mobile phones has further paved way for it. The conventional sales structure has undergone massive evolution over the past decade. A ...

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19 Jun 17 Business Insights

5 Essential ways to strengthen Manufacturer-Retailer relationships

The power of a trustful relationship between manufacturers and retailers is important for organizations as much as it is to distributors. In the never ending battle of establishing superior control, retailers seem to be winning it owing to its sharp...

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30 May 17 Interviews

In conversation with Mr. Indra Jha (Asso. Manager ERP, Anmol Industries)

This is a first of its kind interview conducted by FieldAssist with one of its esteemed customer – Anmol Industries (Previously Anmol Biscuits). We sincerely thank Mr Indra Jha, Asso. Manager ERP, Anmol Industries who has been extremely kind to h...

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15 May 17 Business Insights

Technology driving Distribution Channels

The distribution structure is one of the essential elements of a complex value chain in businesses today. It is an important determinant of the future of brands. Distribution challenges such as operational inefficiencies, dismal channel performance, ...

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12 Apr 17 Business Insights

FMCG distribution on adopting the rural route

The organized retail sector of India has emerged as a distinct sector in the past couple decades. In fact, the rural population of India is fast developing as a major consumer of FMCG products. As retail companies get more involved in the front end o...

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24 Mar 17 Business Insights

How FMCG industry is stepping up its digital game?

Digitization and automation has re imagined traditional sales and distribution in the FMCG sector in India. Recent business trend suggests that innovation has been a key driver in reviving FMCG growth. In fact, Gartner report suggests that the FMCG ...

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21 Mar 17 Business Insights

Leverage online sales force automation to make better business choices

Business uncertainties and ambiguities are some of the key challenges in businesses today. Organizational leaders find themselves planning up for future contingencies in addition to focusing on short-term objectives. In the context of sales, the busi...

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17 Mar 17 Technology Trends

Adopting Field Sales Automation in the Retail Industry

Organizations are increasingly building dependencies on technology today to run their businesses efficiently. Medium and Large scale organizations owe a large part of their success to the ever evolving technology that has streamlined sales processes,...

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01 Feb 17 Technology Trends

Why mobile sales force automation is key to your business strategy?

Digital technology is transforming the global business environment today by successfully capturing complex data and converting them into detailed yet meaningful insights. While mobility is an integral part of an effective business strategy for organi...

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05 Jan 17 Business Insights

Efficiently managing Sales Territories in Retail Business

Sales Territory Management is a critical strategic tool that aims to evenly spread the workload for sales teams engaging their skills more competently to accomplish tasks. In this context, Beat Plan, also referred as Permanent Journey Plan (PJP), is ...

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17 Jun 16 User Interface

Your App is Too Simple!

Let’s face it. Complex apps are not fun to use, yet we are reluctant to trust the capabilities of the one that looks simple. We, while showcasing FieldAssist, often encounter the expression “That looks so simple”. It keeps us wondering why mana...

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19 Feb 16 Data Analytics

A Candid Introduction to Data

The good ol’ Data!! What is data? How is it generated? What is it used for? How did it help humanity? These are some questions that come to mind whenever one sees or reads something. But the funny thing about data is that one cannot answer the abov...

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