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07 Jun 22 Divir 0

Losing Rs 1.2 cr, Just Because Your Retailers Ran Out Of Chewing Gum!

Does it take you 3 whole days to respond to market feedback about a new product, or to respond to aggressive competitor activity? Does it take 2 days for the retailer grievance to reach you?...

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19 Jan 21 Divir 0

Nightmares of a National Sales Manager

Well, let's imagine you are in the business of supplying fresh fruit juices. They're pretty perishable things, and I don't know if you've ever experienced having a bottle of juice that's sta...

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