Archives

24 Jan 20 Manoj 1

How retail execution is evolving to focus on building relationships with consumers?

Retail execution is being transformed with robust tools that are powered by cutting-edge technologies to create customer-centric strategies that foster brand-shopper relationship. With a val...

Read more...
07 Jan 20 Manoj 0

How FMCG Brands are Deploying Technology to Streamline their Distribution?

For the past decade, Fast Moving Consumer Goods (FMCG) industry has been very active. Since the industry is volatile, all businesses aim to retain their customers by investing in innovative ...

Read more...
10 Dec 19 Manoj 0

Why “Secondary Sales” must Go Mobile & Deploy a Field Force Management App

Historical overview Prior to the development of transformational mobility solutions such as a field force management app to streamline secondary sales processes, CPG manufacturers were depen...

Read more...