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04 Jan 22 Nikhil 0

The Agony of Shivraj over Delayed Sales Data

“But why should it take that long?”, Shivraj asked the MIS guy impatiently. Shivraj Singh the ZSM at CoolWater, a 15-year-old soft drinks company, was sitting with his Sales managers and...

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07 Dec 21 Nikhil 0

Some FMCG brands disappeared because they didn’t do this one thing

If you are a Founder/CEO or a Sales Head of a CPG company you already know how painful it is to get your product assortment right across all the stores. And if you happen to have a high numb...

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19 Nov 20 Nikhil 0

Say ‘NO’ to Data Troubles – Look Beyond just the Numbers with Fieldassist Analytics App

If you still think that 'data is the new oil,' NOW is the time to rethink this analogy. In a recent story, KPMG reimagined this analogy by proposing - data is water, and believe us, the anal...

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