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11 May 22 Nikhil 0

5 Ways Your Distributors can Manage their Inventory Better

Have you ever been inside an FMCG distributorship? One of my first visits was at a big distributor of a nationally renowned namkeens brand. For someone who loves snacking, I felt like a kid ...

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26 Apr 22 Nikhil 0

Is Your Share of Shelf Firing on All Cylinders?

The shelf is the new battleground for consumer goods manufacturers. With the advent of digital technologies, consumers are spoilt for choice and can easily compare products before making a p...

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15 Mar 22 Nikhil 0

Why Do Our Comprehensive Reports Make Our Customers Smile?

PWC identifies 7 crucial analytics use-cases for the Indian FMCG sector - Customer, Pricing, Markets, Sales, Business, Marketing, and Supply Chain. And all of them are driven by data that is...

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