Customer Story 11 Jun 21 Vivek Agarwal

What makes Bisleri stand apart?

With a legacy of over 50 years, Bisleri is one of the most trusted brands in India and the market leader in packaged drinking mineral water

Problem Statement

Despite having the largest distribution network, the sales teams had no visibility on the outlet covered across geographies along with the SKUs covered per outlet. The on-field data for middle managers along with their daily sales summary was difficult to track. Even after deploying the sales automation solution, it demanded a lot of manual intervention. Leaving the teams high and dry without any real-time insights to take quick and meaningful decisions.

The Wishlist

  • To develop a robust and scalable sales automation platform
  • To make faster decisions with real-time sales intelligence
  • Speedy implementation and efficient change management

How did FieldAssist address the problems?

With successful pre-defined parameters, a phase-wise implementation along with regular reviews with the top management was conducted.

Improved Brand Visibility

Focused on Increasing brand visibility and presence in the market by leveraging the data points captured in the FA working App.

3.5 Lacs Outlets Mapped

Enhanced outlet coverage by harnessing the power of intelligent data analytics and reporting mechanism for managers through the FA analytics App.

Effective Change Management

More than 30 product training were provided to the sales team by multilingual and highly proficient trainers
to drive change management and ensure 100% adoption.

Bisleri tracked multiple sales data-points through FieldAssist's flexible reporting

  • Identified and tracked KPIs essential to enhance overall sales efficiency
  • Sales Volume per Outlet and Drop Size
  • Frequency of Purchase & Lines Sold per Productive Call
  • Outlet Churn Summary (Lost Outlets & Added Outlets
  • Category wise Outlets Performance (Growth & De-Growth)

 

Bisleri Testimonial

With the help of the FA analytics app, managers were updated with smart alerts, real-time market intelligence, and on-the-go performance reports of their sales team.

Vivek Agarwal

Passionate about helping people through social work, Vivek empathizes with the worldly struggles through his poetry. Professionally, he is an enthusiastic digital marketer, specializing in SEO, product marketing and WordPress Optimization.

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