Customer Story 06 Jun 21 Rashmi Kapse

About Veeba

Veeba is one of the leading Condiments & Sauce companies offering the tastiest and the highest quality products in India. Veeba wanted to provide Quality, Innovative, and ‘Better for You’ products to the changing palate of Indians today and beat the local players that existed in the Indian cluttered market.

Veeba’s Problem Statement

While looking to expand their presence in the HoReCa vertical, Veeba faced multiple challenges like no visibility of daily sales tour plans to different food outlets and tracking the efficiency of teams across geographies.

Also, while planning to tap the retail outlets, detailed monitoring of their product and sales team was missing like SKU range per outlet, product placement & daily sales summary that could have helped them evolve their product and packaging more effectively. 

Thus, early in their growth trajectory, they recognized the hindrances that manual processes would cause and hence preferred automating the entire sales process.

Veeba wish list

How did FieldAssist address the problems?

Multi-channel Solution Deployed

General Trade 

Equipped them with visibility of field activities like sales team daily productivity, SKU wise order history, Beat Coverage, Team, etc., and Analysis Reports on Product Performance, Market Trends, etc. through FA Analytics App

Modern Trade

With a focus on Product Assortment and Must Sell SKUs, we helped them enhance their Range Selling by leveraging the data points captured in the Analytics application

HoReCa

With in-app customized Surveys for Product Demos, we ensured that technology should be adopted and leveraged to its full potential by their team from the very first day.

 

Maximizing Operational Excellence, Achieving Impactful Results

With insights from FA Analytics, Veeba was able to figure out the optimal acquisition strategy and successfully acquired, retained, and expanded SKU range in both its HoReCa and Retail store base. 

With enhanced productivity of their sales team and tour plan implementation, they continue to expand their reach to more consumers nationwide and boost their overall revenue.

  1. 5 fold increase in average calls/visits per day. 
  2. 80% Increase in Sales Team Productivity 
  3. 20% Increase in Sales due to effective shelf space planning

With insights from FA Analytics, Veeba created an optimal acquisition strategy that helped them acquire, retain and expand SKU range in both its Retail stores and HoReCa outlets.

Rashmi Kapse

Rashmi joined the FieldAssist family recently as a Content Specialist. She spent 11 years in the Executive Search business before changing tracks. As a Content Specialist for the past 8 years, she writes on Sales Tech, HR Tech, FMCG, Consumer Goods, F&B and Health & Wellness.

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