India's growing D2C model operated brand Licious decided to enter the Kirana Retail route. But they didn't know from where to start, how to expand, which products to sell etc. Kirana Retail was a completely different distribution environment- something that they had no experience in. FieldAssist helped them in instilling a sales force automation solution as a critical element towards their retail success.

You will learn about:

  • How Field Assist’s contactless SFA helped field sales officers to punch orders remotely ensuring market coverage as well as maintaining close relationships with all retailers in this Covid era.
  • Impact of FA Analytics app by making real-time interventions in a staggering increase in Outlets & Sales.


“From the beginning, we wanted to create a sales culture backed with strong technology, and FieldAssist became that partner for us. Being an industry expert they understood the retail terrain well and powered our expansion with their next-gen supply chain solution.”

Satyaranjan Patra , Head of Sales, Licious

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