FieldAssist capitalizes on organized retail growth with the launch of a deep analytics platform

The company says that organized retail has grown increasing its contribution from 3% to 15% in CPG sales for the rural market and up to 30% for urban. Due to this, brands wish to ace their in-store execution and expand their foothold in organized retail. To ensure this, ModMart focuses on merchandising, availability, visibility, placement and tracking.

Nikhil Patwari, Product Head at FieldAssist commented, “In major economies, consumer brands with growing modern trade presence are already deploying a digital-first approach, ensuring technology not only records data but offers actionable insights. ModMart aims to help brands to achieve efficiency in planning the shelf space, stock, promotions and analyzing performance in real-time. All with smart technologies like image recognition, advanced analytics, artificial intelligence, and machine learning.”

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