FMCG Brands Overcoming the Covid-19 Challenges

More than 50,000 foot soldiers from 400+ leading FMCG brands using FieldAssist to combat Covid-19

Tools to Combat Covid-19

Use technology to fight Covid-19 by empowering your salesforce deliver performance while maintaining social-distancing

Take Orders Via telephone

Use 'Telephonic Order Feature' to take order from the retail outlet. Mention Reason For "No sales".

Know Your Market Pulse Using FA Survey

Use FA Survey App to know your market pulse. Maintain relationship with your retailer.

Real Time Secondary Data

Use FA Analytics App to monitor team activities and ground situation. All data at your fingertips.

FMCG Vs Covid-19:Special Reports

Is Your FMCG/CPG Business Future-Ready?

It’s one thing for companies to realize what they need to redefine in the way they do business in order to thrive in the New Normal. It’s another thing entirely to understand how to achieve that.


How CPG Brands are overcoming the Covid-19 Challenges

Inability to visit outlet due to movement restriction imposed by Government has laid multiple challenges for FMCG industry. Download this case study to learn how FMCG brands are overcoming these challenges and fighting Covid-19.


Industry Research Reports

innovations in covid-19

Innovations in the time of COVID-19: Nasscom

Consumer brands have responded to the COVID-19 pandemic by innovating across four different business axes product, operations, marketing, and customer experience.



Consumer Reboot

FMCG and retail reboot: Deloitte

The Deloitte-FICCI thought leadership report FMCG and retail REBOOT for Massmerize’20 looks at ‘re-starting’ businesses as COVID-19 related lockdowns have eased.



NS 1

Keep your customers close, but retailers closer: NIELSEN

Manufacturers are considering retail expansion to drive growth. Sixty-two percent of growth for brands comes from stores that have been retained for 12 months, a clear indication of the need to prioritize retention.




What CPG sales leaders do to emerge stronger from pandemic : McKinsey

The COVID-19 crisis has transformed how people shop and how retailers sell. In response, CPG manufacturers and retailers must build new capabilities and change how they operate.


What our Clients say

Sudeep Goenka

Sudeep Goenka

Director, Goldiee Group

FieldAssist has been helpful during Covid-19 to get us the right data to make decisions.

Japeth Wilson

Japheth Wilson

Sales Head, Micks Foods

We were quick in responding to the situation. Thank you FieldAssist for standing together with us in these times of crisis.

Ashwani Kumar

IT Head, Bisleri

“FieldAssist have helped us by providing seamless tracking of outlet visits, effectively traced our distribution spread by SKU’s across channels, and enabled multiple teams, for fast and easy product availability.”