There is the optimism of quick recovery, but stocking up as well, mainly essentials. Pay attention to the changes in consumer mindsets, consumption behavior, and lifestyles – preparing for the worst.
A survey on the global wellness market shows that a rise in consumer interest and purchasing power presents opportunities across markets, especially as consumer spending rebounds.
COVID put a sharp focus on the need for CPG companies to have a pulse on the consumer so they can serve them with relevant value propositions. The D2C trend is changing the game for retailers and CPGs.
Telephonic order module to punch in orders in less than 4 min at the safety of your home
Clear visibility on daily productivity of sales team with WFH Analytics
Get on-ground visibility across geographies with in-app market surveys
Reach your retailers directly with a simple web-based order booking system
Get a bigger bite of the pie with a better range across categories
Optimize your beats to take maximum orders with effective outlet color coding
Download this eBook to read how CPG and FMCG brands overcame the COVID challenges and are now rethinking their Business Continuity post the 2nd Wave.
Download this eBook to read how the SFA solution empowers field executives to increase order value while seamlessly executing sales strategies across hierarchies.
Customer experience is at the heart of any successful business, and customers are at the center of every product and service. Brands are shifting their focus from just selling to providing an experience.
Mr. Rakesh Kawde, VP - Sales at WeiKFiELD has summarized some ways to help tackle the headwinds of the pandemic and how you should Restrategize and Rethink your processes to sustain your CPG business.
In light of this scenario - we had a roundtable e-discussion with some stalwarts of FMCG to discuss the impact of covid-19 on FMCG Industry. Read blog to learn key take aways
Indian FMCG industry has been a laggard in encouraging work from home due to multiple reasons, but the current crisis demands them to stay home and be efficient. Here are some frequently asked questions about managing Work from Home
FieldAssist has been helpful during Covid-19 to get us the right data to make decisions.
We were quick in responding to the situation. Thank you FieldAssist for standing together with us in these times of crisis.
“FieldAssist have helped us by providing seamless tracking of outlet visits, effectively traced our distribution spread by SKU’s across channels, and enabled multiple teams, for fast and easy product availability.”