How Mobility & Analytics are Transforming India’s FMCG Sector?

The mobility revolution has now impacted various aspects of human life. One of the game-changing trends in businesses today is to leverage mobility solutions for capturing real-time analytics and derive insights to evaluate trade performance. In a world of all-encompassing emerging technologies, organizations feel the need to get closer to their customers, understanding purchase behavior and the factors affecting the same. Tech-driven data insights, therefore, are directly helping to refine and optimize their business strategies. This is even truer for the Fast Moving Consumer goods (FMCG) industry in India, which has done well to date to embrace technology as a business enabler.

In the last few years, the organized retail sector has seen notable growth along the rural belt of India owing to increased mobility and internet proliferation. As disposable income levels are rising, we have noticed a surge in the share of non-food expenditure in Indian households. According to reports, the FMCG industry is now the fourth largest sector in the Indian economy, growing at an annual rate of 11 percent over the last decade. This sector is also expected to move up to USD 104 billion net worth by the end of 2020.

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