Inflation to value creation – A new outlook on navigating inflation with strategic moves

Gauging the trend from the last two quarters, inflation for most consumer durables has reached the cautionary mark, impacting consumption across rural and urban geographies. Many believe this rise will continue for the next three to four quarters. This constant elevation would most likely transition from a cause of caution to a cause of worry, not only for households but companies as well.

In a competitive, unpredictable and constantly changing market riding the high waves of inflation, the only defence would not do. It is playing both offence and defence in a disruptive environment that would create value and help brands make it through the volatile ends.

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