New normal for the consumer businesses

Ever since we officially went into our first lockdown in March 2020, COVID-19 has had the distinction of being responsible for whatever has gone wrong with the world in the past few months.

The first couple of weeks of the coronavirus outbreak saw people get into the panic-buying mode, hoarding essential groceries, dry rations, cleaning supplies, and whatever else they thought would come handy in facing the impending crisis.

Such was the brute impact of the pandemic that it disrupted consumer behavior practically overnight and set off a chain reaction of events that forced the entire FMCG industry, among others, to realign itself to the ‘new normal’.

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