An Interview with Great Companies | Paramdeep Singh

Great Companies: How did you get your idea or concept for the business?

Paramdeep Singh Anand: During the first half of the 2010s there was a delicate bridge between automation and people. That was the 2G era. A clear divide was visible between brands who wanted full visibility of their salesmen, and sales force who were stuck with manual processes of recording and sharing sales data. At that time, our parent company Flick2Know Technologies was leading the QR code market. A brilliant service rendered rather too early for its time.

That’s when one of our clients, who has witnessed the tremendous advantages of sales automation, approached us with a request to automate their sales with our technology. We were up for the challenge. In those days, sales automation was a costly affair, limited to only big, multi-billion dollar brands. From building a nascent sales automation app to innovating hundreds of new features, launching analytics, gamification, beat mapping, quick visualization tools, distributor management systems and so much more, we have come a long way in a short span of time. Today, we offer a vast number of products and services to over 500 brands in the CPG industry.

Read Full Article