The Power of Purpose-Driven Talent

In a time where the rising generation in India is becoming more conscious of the socio-economic, political, and environmental changes surrounding it, and with the ease of access to a wealth of information, forming a purpose-driven mindset is a given. Millennials formulate this mindset because they want to make a difference, they want to innovate to improve society, or even to contribute to the development of their country or just serve humanity.

We are living in the zeitgeist of conscious purpose.

This purpose-driven mindset aligns with the millennials’ lifestyle, how they live, what they buy, and where they want to work. So they carefully evaluate businesses, looking for those whose purpose aligns with their ideals, beliefs, and values. Looking for tangible impact, questioning the sustainability of a company, and how it impacts the world.

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