Companies using tech to move Fast Moving Consumer Goods faster

Fast-moving consumer goods (FMCG) companies are making use of technology to beat longstanding challenges and build on emerging opportunities in an evolving marketplace.

Zero stock-outs at retailers and making new products quickly available are critical for FMCG companies. An efficient network to push a pipeline of often perishable goods is also key.

In addition, they also have to ensure that products are fresh, there is enough market reach and that working capital ratio is constantly improving. These are the most important factors driving technology adoption in this sector.

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